Competitive markets are markets in which economic rivalry is to enhance efficiency. Market “forces” determine the winners and losers of this rivalry, and competition will – ultimately – force inefficient losers out of the market.
Who, then, forces the winner(s) to act efficiently? By the end of the nineteenth century, this question was first raised in the United States of America. After a period of intense competition “the winning firms were seeking instruments to assure themselves of an easier life” and they started to use – among other things – the common law “trust” to coordinate their behaviour within the market. To counter the anticompetitive effects of these trusts, the American legislator adopted the first competition law of the modern world: the Sherman Antitrust Act (1890). The Act attacked two cardinal sins within all competition law: anti-competitive agreements, and monopolistic markets.
The US experience has significantly shaped the competition law of the European Union. However, the inclusion of a Treaty Chapter on EU competition law was originally rooted not so much in competition concerns as such. It was rather the “general agreement that the elimination of tariff barriers would not achieve its objectives if private agreements or economically powerful firms were permitted to be used to manipulate the flow of trade”. EU competition law was here – at first – primarily conceived as a complement to the internal market. The principal provisions on EU competition law are found in Chapter 1 of Title VII of the TFEU. The Chapter is divided into two Sections – one dealing with classic competition law, that is: “[r]ules applying to undertakings” the other with public interferences in the market through “[a]ids granted by States”.
EU competition law is thereby built on four pillars. The first pillar deals with anti-competitive cartels and can be found in Article 101. The second pillar concerns situations where a dominant undertaking abuses its market power and is covered in Article 102. The third pillar is unfortunately invisible: when the Treaties were concluded, they did not mention the control of mergers.